I’m not sure about this one… dixons.co.uk – The last place you want to go? I get it. Part of me really likes it. However, the other part of me just isn’t sure they (M&C Saatchi) really thought this one through.
To be honest, Dixons online is actually the last place I would go. It’d be a last resort in the unlikely event that amazon et al had sold out or in the even more unlikely event that Dixons was cheaper.
The creative minds behind this have hit the nail on the head that it’s much preferable to walk around Harrods, John Lewis and Selfridges etc… than deal with the unique ‘species’ of individuals at Dixons, but all this ad really does is draw attention to the fact that Dixons is below par when compared to these other brands. I’m still not sure.
