simongoble.com » advertising

If you can’t say anything nice…

simon — Sun, 11 Apr 2010 10:12:08 +0000

Seasonal Search Engine Wishes

simon — Wed, 23 Dec 2009 19:20:18 +0000

A quick round up of the Search Engine’s Seasonal Wishes…

Google

The Google logo has been building over the last few days, featuring what look like Holiday (post)cards. Pretty interesting when you link this with the campaign they recently ran for GMail…. Is a stronger relationship between on and offline for Google something we can expect more of in 2010?

Yahoo!

A nice little festive flash animation for the Yahoo! homepage, linking to a page on Holiday traditions. Very PC.

Bing

It would appear that Bing haven’t (yet) shared a seasonal logo with us this year. Shame!

If this doesn’t get people reading…

simon — Mon, 07 Dec 2009 22:46:43 +0000

…nothing will!

Made for the New Zealand Book Council (produced by Colenso BBDO and animated by Andersen M Studio) this film is stunning. Totally and utterly mind blowingly stunning! The piece has been included in Creative Review and has had quite a lot of coverage over on Twitter too. You can find more results on Google.

If it doesn’t inspire you to pick up a book, it will certainly inspire you to try some stop frame animation. Credits below:

‘Going West’
Format: Stop-frame animation
Client: Colenso BBDO / The New Zealand Book Council
Design and Animation: Line Andersen / Andersen M Studio.
Photography and Lighting: Martin Andersen / Andersen M Studio.
Sound Design: Mikkel H. Eriksen / Instrument Studio

Dixons. The last place you want to go?

simon — Mon, 12 Oct 2009 07:00:31 +0000

I’m not sure about this one… dixons.co.uk – The last place you want to go? I get it. Part of me really likes it. However, the other part of me just isn’t sure they (M&C Saatchi) really thought this one through.

To be honest, Dixons online is actually the last place I would go. It’d be a last resort in the unlikely event that amazon et al had sold out or in the even more unlikely event that Dixons was cheaper.

The creative minds behind this have hit the nail on the head that it’s much preferable to walk around Harrods, John Lewis and Selfridges etc… than deal with the unique ‘species’ of individuals at Dixons, but all this ad really does is draw attention to the fact that Dixons is below par when compared to these other brands. I’m still not sure.

Talk Rioja

simon — Thu, 08 Oct 2009 16:07:39 +0000

I’ve noticed this campaign a lot recently, mainly on the tube. The thing I love about advertising on the tube is that the creative can (but doesn’t have to) use more words than most other forms of print/billboard ads. If you’re stuck in a tunnel for 10 minutes (or more) you may as well have something to read.